Florianópolis City Hall
2021
Product design
Brazil's traditional public spaces maintenance services face obstacles of inefficiency and inequity, resulting in lengthy worker commutes and low productivity. About two-thirds of workers working hours is unproductive, allocating only one-third to actual cleaning. Also the existing structure results in an unequal spread, with only 10-15% of the city's land being served, predominantly benefiting wealthier districts and ignoring peripheral regions. The clustering of public spaces maintenance services in affluent areas contributes to a sense of separation among workers and a perception of neglect in the surrounding communities. Additionally, accurately understanding public perception presents a difficulty, impeding the creation of tailored solutions that address the needs and concerns of residents.
Collaborating closely with the product manager Melquisedec Junior, while serving as the lead/sole designer on the team, I ended up being responsible for the design of both mobile and web apps, tackling challenges posed by limited user data. Through a desk research I found a demographic study carried out by one of the project's environmental monitors, Lucas Voltolini, which allowed me to identify our target demographic as white, married women, averaging 37, in Florianopolis suburbs, with at least high school education and one dependent. The knowledge gained from studying other company's product framework, which operates similarly, proved valuable in kickstarting user flows and guiding my design choices. Following that, I generated wireframes and high-fidelity prototypes while addressing design hurdles. This was accomplished by leading a comprehensive design system, fostering better communication, and bridging the gap between design and code.
Zeladoria Digital is a solution that helps city halls decentralize public spaces maintenance services, turning local citizens into local leaders. A mobile app empowers "local leaders" to participate in a multitude of tasks such as street sweeping, weeding, culvert cleaning, and educating residents on environmental topics for the betterment of the community.
Geolocated photos play a crucial role in all environmental activities, as they serve as evidence. To keep track of these activities in real time, managers can use a web application, and evaluators have the ability to review them. Proper execution of responsibilities by the community leaders led to payment. The web-based tool also supplies technical reports for city hall stakeholders.
With the advantage of residing in the vicinity, the leader can complete tasks without the burden of long commutes.
The local leader has a flexible working day and can organize his schedule to carry out other activities.
The local leader receives a paycheck considered as extra income, which does not prevent him from having another job.
Known by his neighbors, the local leader takes on the role of a protagonist within his region.
Login screens and Initial tasks screen
The system's icons
The core screens of the app in which users generate geolocated and tagged photographic evidence
The map feature shows which zones are being cared by local leaders and which aren't.
The web app allows you to control the quality of service, frequency and journey of participants
"The local leader João inspired me a lot! When I saw him cleaning the path to my house, I saw how important it is to maintain cleanliness and order in the neighborhood. This created a need for me to clean everything that needed to be cleaned."
Jaqueline Loth, resident from Campeche neighborhood
"After 9 years, I lost my job as a teacher. I tried to get back into the market and I believe that due to ageism I was not selected in some schools. The local leader program gave me an opportunity to work and expand my knowledge"
Marcel Barone, local leader from Rio Vermelho neighborhood
"The environment is much better, people are happy, they thank me. I feel important."
Mirian de Souza, local leader from Campeche neighborhood
"Keeping in touch with our neighbors makes all the difference. They notice our activity and start helping us"
Jussara Daniel, local leader from Rio Tavares neighborhood
Vinícius Pontes - Chief technology officer
Melquisedec Júnior - Product Manager
André Almeida - Product Manager
Luiz Avanzo - Product designer
Kênia Pouey - Brand designer
Mateus Pontes - Back-end developer
Oscar Heinrichs - Back-end developer
Gean Kaminski - Front-end developer
Marcelo Hey - Front-end developer
Victor Ferraz - Mobile developer
Marcelo Kusminski - Mobile developer
